Kathmandu, Nepal – Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has introduced the iconic Indian brand Campa in Nepal. This move is in partnership with the diversified conglomerate Chaudhary Group (CG) and signals RCPL’s entry into the Nepalese market, reaffirming the company’s commitment to long-term engagement in the region.
Having acquired Campa in 2022 and successfully reintroduced it in India by 2023, RCPL has revitalized this cherished heritage brand, making it a formidable player in the Indian soft drink landscape. The expansion into Nepal marks a significant milestone in Campa’s journey.
Ketan Mody, Executive Director at Reliance Consumer Products Ltd, expressed his enthusiasm about the venture, stating, “We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded over 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region.”
Campa, with its multi-generational relevance, evokes nostalgia and invites consumers to relive cherished moments. The brand celebrates the spirit and aspirations of today’s youth, and RCPL is confident that Campa’s refreshing and energizing taste will capture the hearts of Nepalese consumers.
Commenting on the introduction of Campa, Nirvana Chaudhary, Managing Director of Chaudhary Group, remarked, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options.”
Campa, already popular in GCC countries, is poised to revolutionize the Nepalese market. The expertise of Chaudhary Group in manufacturing and distribution within the food and beverage sector will facilitate a smooth rollout of Campa products across Nepal, ensuring a steady local supply.
Campa, with its refreshing taste and fizzy stimulation, is more than just a beverage; it is a symbol of perseverance and ambition. The brand inspires consumers to embrace challenges with confidence and enthusiasm, celebrating the never-give-up attitude of today’s youth.
With vibrant packaging and a nostalgic charm, Campa is on its way to becoming a favorite among consumers in Nepal. Campa Energy, designed to meet the aspirations of the driven and determined, aims to energize consumers with its affordable offerings.
The Campa portfolio will initially feature a range of products including Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. The new product line is complemented by eye-catching refreshed red, purple, and gold packaging, promising competitively priced offerings. The 250ml Campa Carbonated Soft Drink (CSD) bottles (Campa Cola, Campa Orange, and Campa Lemon) are priced at NRs. 30/-, and Campa Energy Berry Kick 250ml PET is available at NRs. 40/-.
As Campa and Campa Energy continue to make their mark, they are set to become modern-day success stories in Nepal, elevating beverage experiences across the region. With its honest pricing and appealing visual branding, Campa is more relevant than ever, ready to captivate the Nepalese market.
