United Real Estate Recognized Among Top Four Real Estate Franchisors in the Nation
United Real Estate has secured a top position on the Franchise Times Top 400 list for the ninth consecutive year, ranking as the No. 4 largest real estate franchise organization in the United States. The company led growth in the real estate category with a 4.8% sales increase, while its sister company, United Country, ranked No. 5. This recognition reflects United’s continued momentum in systemwide performance and affiliate expansion.
United’s standing among the nation’s largest franchise brands adds to its eight-time recognition on the Inc. 5000 list of fastest-growing companies. The company credits its consistent performance to a model designed to empower agents and owner-operators with robust support, innovation and a results-driven culture.
National Expansion and Strategic Affiliations
United Real Estate has set bold growth objectives to double in size over the next three years. Over the past 18 months, the company expanded its national footprint, particularly in Florida and the Pacific Northwest. Two notable affiliations include Portland-based MORE Realty, adding approximately 900 agents to the network, and Naples-based Premiere Plus Realty, adding approximately 1,500 agents. These partnerships highlight United’s appeal to high-performing brokerages seeking scale, technology and national resources.
“Our sustained growth curve is a direct result of our mission-driven culture and the exceptional performance of our brokers, owners, agents and employees,” said Rick Haase, President of United Real Estate. “We’ve built a model that empowers our affiliates to thrive in any market condition, and we’re honored to see our network continue to expand with top-tier partners like MORE Realty and Premiere Plus Realty — with more affiliations to come.”
Disruptive Model Driving Agent Success
United’s proprietary Bullseye™ cloud-based productivity platform, combined with a flat-fee compensation model and full-service support, has positioned the company as a disruptive force in residential real estate. RealTrends Verified recognized United as the fastest-growing brokerage over a five-year period, reporting a 727% growth rate.
Unlike traditional models that retain 20% to 40% of agent commissions, United agents keep 96% of their earnings while gaining access to advanced technology, training and business support. This efficiency and value proposition have fueled organic recruitment, mergers, affiliations and brokerage roll-ins, driving both profitability and performance across diverse market conditions.
About United Real Estate
United Real Estate (United), a division of United Real Estate Group, was founded to deliver modern solutions for brokers and agents navigating a rapidly changing industry. United provides comprehensive training, marketing and technology through a flat-fee, transaction-based commission structure. Leveraging the Bullseye™ Agent & Broker Productivity Platform, United helps agents and brokers achieve more profitable outcomes.
United operates in 35 states with 170 offices and more than 22,000 agents. In 2024, the company completed over 73,000 transactions and generated $26.3 billion in sales volume.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, serving suburban, major metropolitan, urban and rural markets. Powered by the Bullseye™ Agent & Broker Productivity Platform, UREG provides training, marketing and technology that deliver a measurable competitive advantage. The platform reflects more than a decade of investment in virtual agent and brokerage services and is supported by a listings data warehouse of approximately 2.6 million properties, generating more than 3 million monthly visitors and over 30,000 leads per year.
Together, UREG supports more than 600 offices and 25,000 real estate and auction professionals across four continents. In 2024, the companies produced 90,000 transactions and $30.7 billion in sales volume. Through its in-house advertising agency, UREG also delivers specialized marketing support, including lifestyle property campaigns and access to an opt-in buyer database exceeding 800,000 contacts.
