3 ex journos team up to launch startup PR firm Nomen Partners

Three former journalists have joined forces to launch Nomen Partners, a senior-led public relations firm designed for startups that want high-impact communications without the overhead and inefficiency of traditional agencies. The new consultancy aims to help founders and scale-ups shape and protect their narratives amid the growing noise of the AI era.

Senior partners on every brief

Nomen Partners is led by Harrison Polites, Melissa Mack and Alexander Liddington-Cox, who bring experience across newsrooms such as The Australian and The New Daily, as well as leadership roles in agencies, industry boards and in-house communications. Their model caps the number of clients so each engagement is handled directly by a partner, ensuring strategy, execution and counsel come from senior operators.

A stewardship-first philosophy

The firm’s name nods to the Latin word “nomen” (noun), reflecting a belief that PR should safeguard the substance of a brand’s ideas. The partners position themselves as stewards of client narratives, backed by two core principles: firm policies that protect a founder’s time, and active support for a healthier media ecosystem built on trust.

As AI rapidly changes how information is created, searched and understood, the team argues that brands need more deliberate guardianship of their stories. Nomen Partners centers its approach on clarity, accountability and long-term reputation building rather than short-term hype.

Fractional leadership, multiplied

Building on the rise of independent PR consultants, the trio is combining their practices to deliver the advantages of hiring a fractional head of communications—strategic focus, flexibility and cost efficiency—while adding the resilience, creativity and coverage breadth that come from a team of seasoned leaders working in concert.

The promise: direct access to senior counsel, faster decision-making, and programs that align communications tightly with business goals, from funding and hiring to partnerships and product launches.

Early clients

Nomen Partners is already advising a mix of venture, technology and services organizations, including:

• Giant Leap
• Boman Group
• FinTech Australia
• Bodd
• Simplifi
• Revium

Respecting journalism while elevating brands

The founders emphasize a practice that supports and respects the work of journalists and newsrooms, aiming to contribute to a more sustainable media environment. They plan to introduce initiatives that foster better collaboration between communicators and the press, with further details to be announced.

With a restrained client roster, senior-only execution and a clear stance on stewardship, Nomen Partners is positioning itself as a focused alternative for startups seeking meaningful, trusted communications in a fast-changing information landscape.