Baby Forest eyes tie-up with premium hospitals for network expansion

Baby Forest, a Noida-headquartered baby products startup, is accelerating its distribution by partnering with premium babycare hospitals to open around 100 kiosk-style outlets. The initiative is part of a broader sales network expansion led by Founder and CEO Gagan Agarwal.

Known for its ayurveda-based premium baby skincare line alongside other infant and kids’ essentials, Baby Forest is positioning itself at high-trust touchpoints frequented by new and expecting parents. The company began with independent stores in malls across the National Capital Region and Bengaluru, building initial brand visibility in urban, high-footfall locations.

Hospital-first kiosk rollout

After launching three mall stores, the company refined its strategy to focus on kiosks inside leading babycare hospitals. Baby Forest already operates kiosks in hospitals such as Motherhood in Noida and Artemis in Gurugram, and plans to scale this format aggressively. The target is approximately 100 kiosks located exclusively within hospitals.

The rationale is straightforward: the newborn journey starts at the hospital, and parents typically return regularly for routine checkups and vaccinations. By being present at these moments of care, Baby Forest aims to meet demand precisely where guidance and trust are paramount.

Balanced network: malls in metros, hospitals wherever premium partners exist

While hospital kiosks will drive most of the expansion, the brand will continue to grow its mall presence selectively in Tier 1 and metro cities, targeting around 15 mall stores. For hospital-based kiosks, Baby Forest plans to enter any city where a suitable premium hospital partner is available, citing markets like Agra as examples of locations where a strong hospital tie-up could unlock a premium audience.

Revenue goals and funding approach

Baby Forest is aiming for Rs 100 crore in revenue by the next fiscal year and has set a five-year target of Rs 250 crore. To support expansion, the company plans to tap bank financing rather than equity funding and intends to remain privately held for the next four to five years.

Product focus and brand positioning

The company’s portfolio centers on ayurveda-inspired, premium-grade baby skincare and care products designed for infants and young children. By situating its kiosks in clinical environments with high credibility, Baby Forest seeks to reinforce its positioning around safety, efficacy, and expert-recommended routines for newborn care.

What to expect next

• Rapid rollout of approximately 100 hospital-based kiosks across cities with premium babycare facilities.
• Selective addition of around 15 mall stores in Tier 1 and metro markets to maintain urban visibility.
• Revenue push toward Rs 100 crore next fiscal, with a longer-term target of Rs 250 crore in five years.
• Bank-led financing to fund growth while keeping the company private in the medium term.

By combining the credibility of hospital settings with curated, ayurveda-based formulations, Baby Forest aims to strengthen its connection with new parents at the earliest and most trusted stages of the childcare journey.