Jeffs’ Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer
Tel Aviv, Israel, July 21, 2025 – Jeffs’ Brands Ltd (“Jeffs’ Brands”), a data-driven e-commerce company thriving on the Amazon Marketplace, has made a pivotal move by announcing the appointment of Mr. Eliyahu Zamir as the new Chief Executive Officer, effective August 1, 2025. This transition follows the resignation of Mr. Viki Hakmon, who steps down as the CEO on July 31, 2025. Mr. Hakmon has also resigned from the Board of Directors, effective immediately, yet will remain a consultant for the Company’s subsidiary, Fort Products Limited.
With over two decades of experience, Mr. Zamir brings a wealth of expertise in corporate finance, public markets, mergers and acquisitions, and strategic growth. Known for his leadership in spearheading equity financing offerings exceeding $150 million from institutional investors, he has also guided companies through initial public offerings (IPOs) and pre-IPO strategies, while executing complex merger transactions.
In his most recent professional endeavors, Mr. Zamir has held directorship roles in several publicly listed companies. Notably, he has been an independent director at NewMed Energy – L.P. since 2024, and has served as an external director and a member of both the audit and compensation committees of the board of directors of Formula Systems Ltd. His accomplishments in the renewable energy sector in Europe further underscore his capability to elevate companies within emerging and high-growth markets.
Academic credentials include an MBA specializing in Finance from Ben-Gurion University, and a B.A. in Business Administration with a focus on accounting and finance from the College of Management in Israel.
The appointment of Mr. Zamir is seen as a significant milestone for Jeffs’ Brands, poising the company for strategic expansion, enhanced capital market engagement, and value creation for its shareholders.
About Jeffs’ Brands
Jeffs’ Brands is committed to revolutionizing the e-commerce landscape by acquiring and developing products into market leaders, targeting underutilized growth opportunities. Leveraging the expertise of its management alongside advanced technology and a deep understanding of the FBA Amazon business model, Jeffs’ Brands propels products to unprecedented levels of success.
This new leadership is expected to spearhead the company’s ambitions and maintain momentum in transforming the e-commerce sector.
As forward-looking statements, this update holds projections on future strategies and expected outcomes. It’s important to note that results may vary due to factors such as changes in Amazon’s policies, competitive pressures, market conditions, and broader economic environments which are subject to change and can impact the Company’s financial health and trajectory.
