Tuesday, January 20, 2026

LogisticsNow Triumphs in Sustainability at Supernova Challenge Dubai 2025

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LogisticsNow Wins the Sustainability Leaders Track at Supernova Challenge Dubai 2025

LogisticsNow, a vertical AI logistics-tech platform, has won the Sustainability Leaders Track at the Supernova Challenge Dubai 2025, a key category within one of the world’s largest and most competitive global startup events. The recognition places LogisticsNow among leading technology innovators delivering measurable impact in sustainable logistics with multi-million-dollar savings and transformative supply-chain outcomes for global enterprises.

Why This Award Matters

The Supernova Challenge is renowned for its scale and rigor, drawing hundreds of startups and technology companies from around the world each year. Participants are evaluated by global investors, industry experts, and policymakers on innovation, applicability, growth potential, and the ability to solve large-scale problems.

Winning the Sustainability Leaders Track is especially significant because the category recognizes solutions that demonstrate real, verifiable impact. In logistics—one of the largest contributors to global emissions—intelligence-led systems are increasingly essential to improve load efficiency, reduce empty miles, and help organizations transition to more sustainable, AI-driven freight operations.

This award underscores LogisticsNow’s role in enabling structured, data-driven freight decisions that reduce both cost and carbon impact. It also reflects a broader shift across supply chains toward efficiency, precision, and sustainability—areas where LogisticsNow’s freight intelligence delivers clear, multi-million-dollar value.

How LogisticsNow Drives Impact

LogisticsNow builds freight intelligence infrastructure for global B2B commerce. Its core platform, LoRRI.ai, functions as a Smart Logistics Grid, unifying more than $2.5 billion in freight data with AI models and network analytics to elevate how enterprises plan, procure, and optimize logistics.

LoRRI.ai supports companies across four key areas:

  • Freight Intelligence & Procurement: Market benchmarking and data-backed sourcing, with high-speed, end-to-end procurement execution.
  • Dispatch Planning & Execution: Improved utilization and planning across complex, distributed networks.
  • Mode and Truck-Type Optimization: Selecting the most efficient transport modes and asset types based on cost and performance.
  • Emissions-Aware Decision-Making: Tools to evaluate and actively reduce the environmental footprint of freight operations.

By standardizing and analyzing freight intelligence, LogisticsNow helps enterprises achieve measurable improvements in cost efficiency and resilience. The platform is designed to be interoperable across industries and geographies, making it adaptable for complex, multi-lane freight movements.

Key Metrics and Achievements

  • 250%+ year-on-year growth across India and Europe
  • $2.5 billion+ in aggregated freight intelligence
  • Partnerships with leading shippers including Kimberly-Clark, Pernod Ricard, Perfetti Van Melle, and Apollo Tyres
  • Collaboration with 2,200+ carriers across 80,000+ freight routes globally
  • Optimized/transacted $500 million+ in freight spends
  • $21 million+ in savings delivered
  • Recognized and backed by leaders associated with Shell, Walmart (Flipkart), and Carnegie Mellon University alumni

What Leadership Says

“Sustainability pays back for governments and enterprises in logistics. This win reinforces that truth and motivates us to go further. By harnessing transparency, data, and collaboration, we are building logistics ecosystems that are cleaner, more efficient, and economically rewarding. We look forward to working with leaders around the world to shape a greener, smarter, and more resilient logistics future.”

About LogisticsNow

Headquartered in Mumbai, LogisticsNow is a freight intelligence company building digital infrastructure that connects shippers, carriers, and supply-chain partners through data-driven insights. Its Smart Logistics Grid, LoRRI.ai, combines AI, network analytics, and freight intelligence to help enterprises plan, manage, and optimize freight operations across multiple geographies—driving down costs and emissions while improving reliability and service levels.

Alex Sterling
Alex Sterlinghttps://www.businessorbital.com/
Alex Sterling is a seasoned journalist with over a decade of experience covering the dynamic world of business and finance. With a keen eye for detail and a passion for uncovering the stories behind the headlines, Alex has become a respected voice in the industry. Before joining our business blog, Alex reported for major financial news outlets, where they developed a reputation for insightful analysis and compelling storytelling. Alex's work is driven by a commitment to provide readers with the information they need to make informed decisions. Whether it's breaking down complex economic trends or highlighting emerging business opportunities, Alex's writing is accessible, informative, and always engaging.

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