Alive Launches India’s First Experience Festival, Redefining How Urban India Experiences Life

Bengaluru (Karnataka) [India], December 9: Alive, India’s first experience tech startup built around real-world experiences, has unveiled the Alive Experience Festival—a month-long celebration inviting urban Indians to explore more, feel more, and step beyond the monotony of daily routines.

A Month of Real-World Discovery

As more people seek meaning, connection, and balance outside of work, the Alive Experience Festival brings together curated adventures, creative workshops, cultural outings, and wellness activities across Bengaluru, Goa, Hyderabad, Delhi, and Mumbai. Rather than centering on concerts or nightlife, the festival spotlights the everyday joy of trying something new—from art and food to outdoor pursuits and mindful escapes.

“People aren’t just looking for entertainment anymore; they’re looking for ways to feel, explore, and reconnect,” said Alive’s Founder, Vivek Kumar. “The idea behind the festival is to create a cultural moment that encourages people to step out, discover their own cities, and build small rituals of joy into their lives.”

How the Festival Works

Over the past year, Alive has built a network of 135+ curated experiences and has grown 90x, signaling the rapid rise of India’s experience economy. The festival aims to accelerate this movement by making discovery easier and rewarding people for experimenting with new activities.

The month-long festival introduces three simple, consumer-friendly propositions designed to help people plan more consciously:

• Happy Days: Special weekday pricing on all experiences, encouraging after-work or mid-day micro-adventures that reclaim the week from routine.
• Chance to Win 10 Free Experiences: Each booking during the festival enters participants into a draw to enjoy a year’s worth of experiences across adventure, sports, arts, food, and wellness.
• Trip to Goa: Participants also stand a chance to win a free trip for two—an invitation to choose memories over material things.

Why It Matters

While the offers add excitement, the broader intent is behavioral: to reimagine how people think about leisure. The festival encourages planning experiences with the same ease as dining out or browsing screens—helping to build a culture that prioritizes real-world living over passive consumption.

Alive believes this shift is already underway, especially among young professionals seeking balance and meaningful social connection. The company hopes the Alive Experience Festival becomes an annual cultural marker—turning December into a month where discovery, spontaneity, and shared moments take center stage.

About Alive

Alive is India’s first tech startup dedicated to crafting original, emotionally resonant experiences across adventure, art, food, wellness, and culture. With more than 135 curated experiences across five cities, Alive helps people rediscover the joy of living and connect more deeply with the world around them. Founded by Vivek Kumar, the company has recorded rapid growth and is helping shape India’s emerging experience economy.