Monday, July 22, 2024

UPM Raflatac Earns RecyClass Recognition for Sustainable PE Films with UV Adhesive Technology


UPM Raflatac Achieves RecyClass Recognition for UV Adhesive PE Films

In a significant advancement for the packaging industry, UPM Raflatac has been awarded RecyClass recognition for its PE (polyethylene) films, which utilize a multipurpose UV acrylic adhesive technology. This milestone marks UPM Raflatac as the inaugural pressure-sensitive laminate producer to earn technology approval in this category, thus broadening its portfolio of RecyClass-approved PE label materials.

The RecyClass recognition endorses these materials as recycling compatible with both colored and natural PE flexible films, addressing the rising consumer and brand owner demands for sustainable product solutions. UPM Raflatac’s initiatives focus on enhancing the recyclability of plastic packaging, a core component of the global shift towards a more sustainable and circular future.

Katja Kivelä, the Business Director of Food and HPC, Films & Specials SBU EMEIA at UPM Raflatac, underscores the company’s commitment to innovation in sustainability. “We are proud to be the first ever self-adhesive label company to provide RecyClass approved recycling compatible labeling solutions for PE flexible packaging,” she states, highlighting the functional and informational role of labels in promoting recycling compatibility.

RecyClass, a forward-thinking initiative supported by a diverse consortium of brands, retailers, converters, raw material producers, and recyclers, champions the recyclability of plastic packaging. This collaborative effort aims to enhance both the process of recyclability and the quality of recyclates through the scientific development of methodologies and guidelines. The specific label materials and conditions of this recent approval are detailed in the RecyClass Technology Approval Letter.

Earlier achievements by UPM Raflatac in the realm of sustainability include meeting its responsible sourcing goal six years ahead of schedule. Now, all the papers sourced by the company are certified under globally recognized third-party forest certification schemes, including FSC (FSC C012530) and PEFC (PEFC/02-31-196). This initiative aligns with the company’s goal to assist customers in achieving their responsible sourcing objectives.

In related developments within the industry, Berry Global has introduced an upgraded version of its Omni Xtra polyethylene cling film designed for fresh food products. This upgraded film is positioned as a recyclable alternative to traditional PVC solutions, maintaining strength and puncture resistance while offering improved mechanical properties. This innovation allows for the creation of thinner films compared to conventional PVC versions, further contributing to the sustainability of packaging solutions.

As the packaging industry continues to evolve, initiatives like those undertaken by UPM Raflatac and Berry Global play a crucial role in advancing sustainable practices and promoting the recycling compatibility of plastic packaging. These efforts not only support environmental objectives but also cater to the growing demand for eco-friendly product solutions among consumers and brands alike.

For enthusiasts of sustainable packaging and circular economy principles, these developments offer valuable insights into how collaboration and innovation can drive the transition towards more sustainable packaging solutions.

Jordan Clark
Jordan Clark
Jordan Clark brings a dynamic and investigative approach to business reporting. Holding a degree in Business Administration and a certification in Data Analysis, Jordan has an eye for detail and a knack for uncovering the stories behind the numbers. His career began in the bustling world of Silicon Valley startups, giving him firsthand experience in tech entrepreneurship and venture capital. Jordan's reports often focus on technology's impact on business, startup culture, and emerging

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