Zee Entertainment Shares Rise on Pact with Content Startup Bullet for a Micro-Drama App, Nifty Media Higher
Shares of Zee Entertainment Enterprises saw a significant increase of over 3 percent on June 10, buoyed by the announcement of a strategic partnership between the media behemoth and Bullet, an innovative content start-up. This collaboration aims to launch a micro-drama app, carving a new niche in short-format entertainment.
The stock experienced a notable climb, achieving an intraday high of Rs 135.56 on the NSE, marking an increase of 6.39 percent before paring back some of the gains. By 11 am, Zee’s shares were trading at Rs 130.95, up by 2.77 percent, continuing its upward trend for the second straight session.
On June 9, a regulatory filing by Zee disclosed the strategic tie-up with Bullet. The alliance is poised to introduce a micro-drama app into the ecosystem of ZEE5, Zee’s digital entertainment platform. The move is seen as a way to enhance the delivery of short-format entertainment directly to audiences by capitalizing on ZEE5’s substantial user base.
The company stated, “The application will also introduce AI-driven pricing and performance prediction models for content acquisition and distribution. It features gamification layers aimed at bolstering user retention and loyalty through reward mechanisms, alongside creating avenues for independent studios and creators to monetize their content.”
The announcement injected optimism into the broader market, lifting the Nifty Media Index by 1.2 percent during the session, with gains recorded across all nine index constituents. Zee Entertainment was at the forefront, emerging as the top gainer within the Nifty Media Index.
On the financial front, Zee Entertainment recently reported a dramatic increase in consolidated net profit for the March quarter of FY25. The net profit soared by an impressive 1,305 percent year-on-year, reaching Rs 188 crore, a stark jump from Rs 13.4 crore in the previous year.
The revenue for the quarter was recorded at Rs 2,220 crore, reflecting a growth of 1.6 percent compared to Rs 2,185.3 crore in the same period last year. This financial performance underscores the company’s robust recovery trajectory and positive market momentum.
With this new venture, Zee Entertainment is not only enhancing its content offering but is also paving the way for innovative content consumption experiences, further solidifying its standing in the competitive media landscape.
