Thursday, January 22, 2026

Hyundai’s 2025 Sales Surge: Electrified Models Drive 2% Growth Amid Market Challenges

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Hyundai posts global sales growth in 2025 on electrified gains

Hyundai Motor Company increased global retail sales by 2% in 2025, reaching 4,108,605 vehicles as electrified models and strong North American demand powered momentum despite market volatility.

Electrified momentum accelerates

Hyundai delivered 932,123 electrified vehicles across battery electric (EV), hybrid (HEV), plug-in hybrid (PHEV), and fuel cell electric (FCEV) models. Hybrids led the charge with sales up 32% to 611,783 units, while EV deliveries rose 17% to 269,169. The company’s broadened lineup and flexible powertrain approach helped lift electrified volumes to a substantial share of overall sales.

Regional performance highlights

North America sets the pace

North America was Hyundai’s standout region, with retail sales up 8% to 1,192,919 vehicles.

  • United States: 984,017 deliveries, supported by record annual results for Elantra, Tucson, Santa Fe, Palisade, IONIQ 5, and Venue.
  • Canada: 154,405 units, up 11% year over year.
  • Mexico: 54,497 units, up 2%.

Hybrid sales across the region climbed 47% to 217,061 units, while total electrified deliveries reached 308,376.

Central and South America

Sales rose 3% to 321,338 vehicles. Hybrid volumes expanded rapidly, up 188% to 11,322 units, reflecting growing consumer interest in fuel-efficient options.

Europe

The region was essentially flat at 603,782 units, but electrified models advanced strongly. EV sales jumped 49% to 112,266 units, PHEVs grew 39% to 35,833, and hybrids rose 10% to 121,472, underscoring ongoing powertrain diversification and demand for lower-emission vehicles.

India

Hyundai delivered 574,536 vehicles in India, as EV volumes surged more than 750% to 7,661 units. The company outlined plans for 26 new launches over the next four years and intends to leverage India as an export hub, supported by a new plant in Pune, Maharashtra.

Middle East, Africa, and Asia Pacific

  • Middle East and Africa: 317,270 units, up 5%.
  • Asia Pacific: 193,454 units total.

Domestic market: Korea

In Korea, sales edged up 1% to 712,954 vehicles, aided by growth in EVs, hybrids, and fuel cell models.

Genesis luxury brand

Genesis delivered 221,482 vehicles worldwide. In the United States, sales reached 82,331 units, a 10% increase, as the brand continued to expand its presence in premium segments.

Leadership perspective

Hyundai’s leadership highlighted the company’s resilience in the face of regulatory uncertainty, competitive pressures, and broader market challenges. The growth was driven by record North American performance, solid momentum in Europe and the Middle East and Africa, and steady progress in Korea.

2030 outlook and targets

Hyundai reaffirmed its long-term goals for 2030, including:

  • 5.55 million global vehicle sales
  • 3.3 million electrified vehicle sales
  • Operating margin of 8–9%

The company intends to meet these targets with a wider portfolio of hybrids, continued EV expansion, and a flexible powertrain strategy tailored to market conditions and customer needs.

Key takeaways

  • Global retail sales rose 2% to 4.1 million vehicles in 2025.
  • Electrified deliveries surpassed 932,000, led by strong hybrid and EV growth.
  • North America posted the best regional performance, with the U.S. achieving multiple model records.
  • Europe’s electrified mix advanced across EV, PHEV, and hybrid segments.
  • India emerged as a strategic growth and export hub with ambitious product plans.
  • Hyundai remains committed to its 2030 sales, electrification, and profitability targets.
Jordan Clark
Jordan Clarkhttps://www.businessorbital.com/
Jordan Clark brings a dynamic and investigative approach to business reporting. Holding a degree in Business Administration and a certification in Data Analysis, Jordan has an eye for detail and a knack for uncovering the stories behind the numbers. His career began in the bustling world of Silicon Valley startups, giving him firsthand experience in tech entrepreneurship and venture capital. Jordan's reports often focus on technology's impact on business, startup culture, and emerging

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