HyugaLife raises $10.5 Mn in Series A round led by IvyCap Ventures
HyugaLife, an online marketplace for proteins and nutritional supplements, has secured Rs 100 crore (approximately $10.5 million) in a Series A round led by IvyCap Ventures, with participation from First Bridge Fund. The fresh capital will accelerate the company’s growth across technology, logistics, and retail expansion.
Growth plans and product focus
Founded by Sachin Parikh, Anvi Shah, and Neehar Modi, HyugaLife plans to deploy the funds to enhance its AI-driven personalization engine, build a network of dark stores for quicker last-mile delivery, and broaden its footprint in offline retail. The company positions itself as a trusted destination for quality nutrition, emphasizing authenticity and transparency.
A key pillar of this approach is the H-Tested program, which combines direct sourcing from brands with independent lab testing. These reports cover nutritional profiles and heavy metal screening across a significant share of the platform’s catalog, aiming to give consumers confidence in product quality and safety.
Traction and customer base
HyugaLife currently offers more than 10,000 products from over 450 brands, spanning proteins, supplements, health foods, and broader wellness categories. Its customer base includes fitness enthusiasts, athletes, working professionals, and families across India, reflecting rising demand for reliable, science-backed nutrition solutions.
Funding history and ecosystem
This round follows HyugaLife’s $6.3 million seed funding in February 2024 from Peak XV and Spring Marketing Capital. The company has also attracted support from Stride Ventures, GetVantage, and Indian cricketer KL Rahul. The new capital aims to compound earlier momentum by deepening personalization, improving delivery speed and reliability, and expanding into physical retail channels.
Parent company and brands
HyugaLife is part of Pratech Brands, which also owns Neesan Ventures and Inaari. Inaari focuses on natural healthcare solutions for female hormonal health, underscoring the broader portfolio’s emphasis on specialized, need-based wellness offerings.
With its latest funding, HyugaLife is poised to scale operations, reinforce product authenticity measures, and bring its nutrition and wellness assortment to more consumers through both online and offline touchpoints.
