Monday, July 15, 2024

Arat and Moneythor’s Strategic Partnership: A New Era in Customer Engagement & Loyalty Programme Innovation


Arat and Moneythor Join Forces to Boost Customer Engagement with New Loyalty Programme

In a groundbreaking move, Arat, the premier sukuk crowdfunding platform dedicated to SME real-estate developers in Saudi Arabia, has announced a strategic partnership with Moneythor, the esteemed global provider of personalised engagement and loyalty solutions. This collaboration marks a significant milestone in their shared goal to enhance customer engagement and drive platform activation.

Through this partnership, a new loyalty programme is set to be launched, aiming to reward Arat’s customers for various activities, from referrals to active participation in investment opportunities. This innovative programme is designed with flexible redemption options to enrich the customer experience. Customers can add funds to their wallets or engage in exciting activities like spinning a wheel for instant cashback or prizes, thus fostering a deeper connection and long-term loyalty to the platform.

The collaboration will see Arat leveraging Moneythor’s cutting-edge loyalty platform to incentivise and maximise customer engagement. This synergy is anticipated to not only enhance customer relationships but also enrich the financing and investing options available on Arat’s platform, setting a new standard for customer experience in the financial technology sector.

Mashari Alomayyer, co-founder and CEO of Arat, conveyed his excitement about the partnership, stating, “At Arat, our dedication lies in empowering SME real-estate developers with innovative financial solutions. By joining forces with Moneythor to roll out this loyalty programme, we are not just enhancing customer engagement; we are also nurturing loyalty within our community. This initiative is a step forward in revolutionizing sukuk crowdfunding, facilitating inclusive and accessible financing options across Saudi Arabia.”

Adding to the enthusiasm, Martin Frick, CEO of Moneythor, expressed, “We are thrilled to collaborate with Arat in reshaping the sukuk crowdfunding landscape in Saudi Arabia. Our commitment to enriching customer experiences meshes perfectly with Arat’s vision, and we are excited to contribute to delivering personalised, customer-first digital experiences. With our best-in-class loyalty services, we look forward to setting new benchmarks in customer engagement and satisfaction.”

This partnership between Arat and Moneythor heralds a new era in financial technology, promising a future where innovative solutions and customer-centric approaches lead the way in fostering engagement, loyalty, and growth in the vibrant sukuk crowdfunding sector.

Natalie Kimura
Natalie Kimura
Natalie Kimura is a business correspondent known for her in-depth interviews and feature articles. With a background in International Business and a passion for global economic affairs, Natalie has traveled extensively, providing her with a unique perspective on international trade and global market dynamics. She started her career in Tokyo, contributing to various financial journals, and later moved to London to expand her expertise in European markets. Natalie's expertise lies in international trade agreements, foreign investment patterns, and economic policy analysis.

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