Why you should add Barcelona Wine Week to your calendar

From 2–4 February 2026, the global wine trade will converge on Fira de Barcelona’s Montjuïc venue for Barcelona Wine Week (BWW), a high-impact fair that blends discovery, debate, and deal-making. With thousands of professionals, a curated exhibitor roster, and a forward-looking program, it’s the kind of event that rewards a spot on every wine professional’s calendar.

A snapshot of the 2026 edition

• Dates and venue: 2–4 February 2026, Halls 1 and 8 at Montjuïc, Fira de Barcelona.
• Scale: More than 26,000 trade visitors expected, connecting with around 1,300 Spanish wineries.
• Origin diversity: Producers representing 85+ Designations of Origin and quality seals.
• Theme: “The Human Factor: a legacy to preserve,” spotlighting heritage, generational continuity, and the families behind Spain’s most storied wineries.

The 2026 theme will showcase how lineage, local roots, and innovation can coexist to shape excellence over time—drawing attention to the people and places that give Spanish wine its identity.

Program highlights you won’t want to miss

Expect 80+ activities across masterclasses, roundtables, and expert-led tastings. Esteemed voices from across the sector will take part, including Masters of Wine such as Lenka Sedlackova, Almudena Alberca, and Jonas Tofterup, alongside acclaimed winemakers like Willy Pérez, Oriol Lliberia, and Richard Sanz. The fair will also pay tribute to the late sommelier Victoria Ibáñez, honoring her contribution to Catalan hospitality and wine service.

No & Low Alcohol Day

For the first time, BWW introduces a dedicated No & Low Alcohol Day, reflecting one of the fastest-growing categories in drinks. The program will include technical tastings, blind sessions, and panels that tackle production challenges, shifting consumer expectations, and market opportunities.

Signature tastings and deep dives

• “12+1 Myths about Sherry,” an exploration of history and misconception through the lens of one of Spain’s most singular wines.
• “Tradition and Innovation: From the Past to the Present,” guided by Jancis Robinson MW, connecting centuries-old practices with modern thinking in Spanish winemaking.

Sustainability and innovation at the core

The event will weave sustainability through multiple threads: from low- and no-alcohol innovation to sessions on AI-supported efficiency, resource optimization, and the stewardship values that family-run estates have long embodied. Expect practical insights into how technology and tradition can jointly serve environmental and economic resilience.

Built for business

BWW is designed first and foremost for trade. The 2026 edition will feature around 13,500 pre-scheduled B2B meetings and a robust Key Buyers Programme. More than 800 international buyers are expected from priority markets in Europe, the US, UK, Canada, China, Southeast Asia, and Mercosur, alongside 1,000 national buyers spanning retail, distribution, and hospitality.

Exhibition space will once again fill Halls 1 and 8. With the vast majority of 2024 exhibitors already confirmed, visitors can expect a strong Spanish showcase with well-known names such as González Byass, Codorníu, Vallformosa, Marqués del Atrio, Freixenet, Juvé & Camps, Grupo Osborne, Grandes Pagos de España, Araex, Parés Baltà, Otazu, Barbadillo, and El Escocés Volante.

The city joins the celebration

Under the “BWW Likes the City” umbrella, Barcelona will come alive with satellite tastings, themed menus, and wine-focused experiences across restaurants, hotels, bars, and cultural venues—making the fair a citywide celebration of Spanish wine culture by day and night.

Momentum from the 2025 edition

The 2025 fair marked a milestone fifth edition, with records set in both winery participation and exhibition space. A total of 1,266 wineries from 81 DOs took part, drawing about 25,700 professionals—20% of them international—and generating an estimated €17 million in economic impact for Barcelona. The show brought together a mix of producers, buyers, sommeliers, and educators, reinforcing BWW’s role as a meeting point for the entire value chain of Spanish quality wine.

Why it deserves a place on your calendar

• Unrivalled access to Spanish terroir: A comprehensive, curated overview of Spain’s regions, varieties, and styles in one place.
• High-value networking: Structured B2B meetings and a targeted buyer program that prioritizes meaningful connections.
• Timely content: From AI to market diversification and digital channels, sessions address the real challenges and opportunities shaping the industry.
• Human stories, lasting lessons: A theme that centers on legacy and craft—reminding us why authenticity still matters in a rapidly evolving market.
• Immersive city experience: Extend learning and networking into Barcelona’s vibrant culinary and cultural scene.

If you trade in Spanish wine—or want to—the 2026 edition is a clear priority. Block the dates, plan your agenda, and get ready to explore heritage, innovation, and business under one roof in Barcelona.