GameNow and Finz Partner to Strengthen Pakistan’s Mobile Gaming Ecosystem Internationally
In a significant boost to Pakistan’s fast-growing mobile gaming scene, GameNow—JazzWorld’s dedicated gaming platform—has signed a Memorandum of Understanding (MoU) with Finz, a leading local mobile game studio and publisher. Building on a milestone year in 2024, when Pakistan emerged as the region’s second-largest mobile game developer, the partnership aims to strengthen game publishing, developer enablement, and content distribution across both local and international markets.
Uniting Scale with Studio Expertise
The collaboration combines Finz’s strengths in game development, publishing, and live operations with GameNow’s expanding platform reach and JazzWorld’s broader digital ecosystem. Together, they plan to nurture the creation and growth of high-quality mobile titles while opening new channels for Pakistani-developed games to find larger audiences globally.
“At JazzWorld, we are focused on building digital platforms that create value beyond connectivity. Gaming is a major part of the future digital economy, and through GameNow, we are building a publishing-led ecosystem that enables strong partners to scale content, expand reach, and unlock new growth opportunities. Our partnership with Finz reflects our commitment to supporting Pakistani gaming talent and creating pathways for locally developed content to compete on a global stage.” — Ali Fahd, President Jazz Lifestyle Ventures
“Finz has built its strength around developing, publishing, and managing mobile games for audiences across multiple markets. By partnering with GameNow, we are combining gaming expertise with digital scale to create new opportunities for Pakistani-developed games and accelerate their reach across international audiences.” — Zeeshan, Co-founder, Finz
Key Focus Areas of the MoU
- Publishing support: Aligning on a publishing-led model to help local titles scale efficiently.
- Developer enablement: Providing pathways and resources that help studios bring polished, player-focused games to market.
- Content distribution: Leveraging GameNow and the JazzWorld ecosystem to extend reach across Pakistan and into global markets.
Why This Matters for Pakistan’s Gaming Market
Pakistan’s gaming audience is expanding rapidly, with the gamer base projected to approach 51 million by the end of 2026. As mobile gaming continues to be one of the most dynamic segments of the digital economy, partnerships that combine local talent, robust publishing capabilities, and strong distribution networks can accelerate growth for homegrown studios. This collaboration is positioned to help Pakistani developers achieve better visibility, sustainable monetization, and the operational support needed to compete at international standards.
Looking Ahead
By aligning platform scale with studio expertise, GameNow and Finz are setting the stage for a new wave of Pakistani-made mobile games to reach players at home and abroad. The MoU underscores a shared commitment to cultivating talent, improving market access, and elevating the global profile of Pakistan’s mobile gaming ecosystem. As the market expands, this partnership aims to enable more local success stories—demonstrating how strategic collaboration can transform creativity into international impact.
